Project Overview
3:16 Collection is a Christian-inspired fashion and lifestyle brand offering apparel, jewelry, and accessories.
Webxhives partnered with 3:16 Collection to design and develop a dedicated Shopify landing page for the launch of the brand's Kingdom Denim Pants.
The objective was to create a visually engaging product experience that highlighted the new denim collection, communicated its distinctive design, and encouraged customers to place preorders.
The project involved translating the client's creative direction into a responsive Figma design, developing the page within Shopify, connecting existing products, and preparing the page for launch.
The Challenge
3:16 Collection needed a dedicated product launch page that felt consistent with its established brand identity while providing a more focused shopping experience than a standard product listing.
The Kingdom Denim Pants were the main product being introduced, so the page needed to emphasize the pants rather than other existing collection items.
The client also wanted the page to feel editorial, visually distinctive, and easy to navigate on mobile devices, where much of the brand's website traffic originated.
Additional requirements included clear preorder calls to action, product color selection, and integration with the existing Shopify product catalog.
Our Solution
We followed a design-first approach, creating the landing page in Figma before moving into Shopify development.
The process involved several rounds of design exploration, client feedback, image updates, and responsive refinements.
1. Figma Landing Page Design
We created custom landing page concepts inspired by the client's creative brief, reference mockups, and existing brand identity.
The designs explored editorial layouts, bold product photography, branded backgrounds, and prominent preorder calls to action.
2. Product-Focused Visual Experience
We refined the design to make the Kingdom Denim Pants the primary focus of the page.
This included updating hero imagery, adjusting product photography, and incorporating the collection's abstract design elements.
Supporting collection items were treated as secondary content to keep the experience centered on the featured product.
3. Mobile-Responsive Design
We developed mobile-specific Figma layouts and refined the presentation for smaller screens.
The mobile design focused on readable content, appropriately sized imagery, clear calls to action, and straightforward product navigation.
4. Shopify Landing Page Development
Following the client's approval of the design direction, we developed the landing page within the existing Shopify store.
The page was built around the brand's product launch requirements, with sections dedicated to the collection story, product presentation, and preorder actions.
5. Product Integration & CTA Refinements
We worked on connecting the landing page to the existing Shopify product setup.
During testing, the client identified some incorrect button destinations. We revised the call-to-action links and confirmed the updates for review.
We also discussed how to present the available denim colorways within the product selection experience.
6. Quality Assurance & Launch
We shared Shopify preview links for client review and worked through the identified functionality and presentation issues.
After revisions, the landing page was published on the 3:16 Collection website.
Additional post-launch updates included adjustments to the displayed preorder shipping information.
Key Deliverables
- Custom Figma landing page design
- Desktop and mobile design variations
- Shopify landing page development
- Editorial product presentation
- Kingdom Denim product imagery integration
- Brand-aligned visual styling
- Product-focused hero section
- Preorder call-to-action sections
- Shopify product integration
- Product selection workflow refinements
- CTA link corrections
- Responsive layout adjustments
- Client review and revisions
- Live Shopify page publication
- Post-launch content updates
Project Outcome
The project delivered a custom-designed Shopify landing page for the Kingdom Denim collection.
After several rounds of feedback, the client approved the design direction and moved the project into development.
The landing page was built, reviewed, refined, and published on the existing 3:16 Collection website in April 2026.
The client approved the final project milestone, and additional shipping-date updates were addressed after launch.
The engagement also led to discussions about future Shopify improvements, including website speed optimization, store migration, and additional landing pages.
In July 2026, the client returned to discuss converting the preorder landing page into a regular product page with updated availability messaging. That later conversion was discussed but is not confirmed as completed in the available correspondence.
The project demonstrates our experience turning product launch concepts into branded, responsive Shopify landing pages.